by Ruth Saunders | Oct 21, 2022 | Blog, Leadership, Market Research, Marketing Strategy
When I worked in consumer goods companies, any major brand decisions were supported by robust quantitative research that proved the case for change. But in some situations, quantitative research is not feasible or optimal. For example, whenthe customer base is small...
by Ruth Saunders | Dec 7, 2017 | Blog, Leadership
Under Attack In some presentation meetings, senior managers act aggressively, asking challenging questions. They overtly challenge the findings and recommendations, and making it clear that they are not in agreement with what is being proposed. The senior manager ego...
by Ruth Saunders | Nov 30, 2017 | Blog, Leadership
Being Challenged In business, rationalising the benefits of a business proposal using a compelling recommendation supported by a robust business case is often enough to get senior management agreement and buy-in. Yet, in some presentation meetings, some senior...
by Ruth Saunders | Nov 23, 2017 | Blog, Leadership
I Am A Nervous Presenter I am by nature an introvert, someone who is both shy and thus anxious about saying the wrong thing, and who hates being the star of the show – I have presentation nerves. In the past, I have tried to overcome my presentation nerves by...
by Ruth Saunders | Nov 16, 2017 | Blog, Leadership
One Is Often Not Enough In business, we’re trained to make decisions logically, rationalising the benefits of a business proposal using a compelling recommendation supported by a robust business case. Often a single business meeting to review a commercial, credible,...
by Ruth Saunders | Nov 9, 2017 | Blog, Leadership
Dealing with challenging senior managers Some senior managers can be quick to give their agreement when presented to, whilst others can be slow to be convinced. They might overtly challenge the recommendations and supporting fact base, or ask new questions that...
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