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Choosing ‘who’ to target

Choosing ‘who’ to target

by | Feb 5, 2019 | Blog, Marketing Strategy

Why choose ‘who’ to target When thinking about which customers to target, companies should not try to please everyone. Instead, they should focus their scarce resources on attracting and retaining those customers who will deliver the greatest return for the company –...
Choosing ‘where’ to play

Choosing ‘where’ to play

by | Jan 24, 2019 | Blog, Marketing Strategy

The importance of marketing It’s tougher than ever before for companies to grow, with marketing increasingly important in helping companies deliver the breakthrough innovation and compelling brand positionings needed to achieve this. Yet, to convince the Board to...