“We help clients develop, get Board buy-in to and implement innovative marketing, brand and customer strategies.”
Ruth Saunders, Founder – On Point
Marketing in the boardroom


Ruth’s new book helps marketers win the hearts, minds and confidence of the boardroom.

“The advice in this book is really excellent, very simple to follow and a must read for all senior marketers who want to succeed with the Board.”

Robbie Millar

Global Director, Innovation & Brand Propositions, SABMiller (ABInBEv)

“Ruth reveals her proven trade secrets in this book. I suggest you buy this book if you’re a marketer who wants to improve their strike rate when pitching to the Board.”

Hamish Pringle

Director General, 2001-11, Institute of Practitioners in Advertising

Being On Point
At On Point, we help marketers be ‘On Point’ when developing their marketing, brand and customer strategies and engaging their senior managers and cross-functional peers.

Specifically, we:

  • Develop and implement innovative marketing, branding and customer strategies that deliver tangible business growth.
  • Get Board-buy in by writing and presenting Board recommendations that are ‘On Point’.
  • Train and coach our clients to be ‘On Point’ when in the boardroom and when working with their cross-functional peers.