CONSULTING FOR CORPORATES
On Point helps clients develop, get Board buy-in to and implement innovative marketing, brand and customer strategies that deliver tangible business growth, by helping companies determine:
Who to target
What products and brands to support for growth
Why to be in business
Where to sell
When and how to engage people
EXPERIENCE
On Point supports corporate clients in creating new ways to drive customer growth.
On Point’s clients include:
Developing and getting agreement to LBG’s brand portfolio strategy when Lloyds Bank and HBOS integrated
Working with the top team and local countries to migrate Norwich Union to Aviva worldwide
Getting top team agreement to migrating to and investing in one global brand
Creating a seamless customer experience for all new joiners
Assessing whether and how to launch into Eastern Europe
Selecting which high value customers to focus on and what to put in place to better meet their needs
Optimizing the customer target and brand proposition for each of its brands
Finding ways to help support manufacturers and retailers in reducing their plastic packaging
TESTIMONIALS
“I always knew I didn’t know something, now I know what it is, and now I know why I need Ruth.”
“Her passion, drive and business acumen are inspiring.”
“Ruth knows what she is talking about, I have seen her do it.”