FEMALE ENTREPRENEURS –
THE SECRETS OF THEIR SUCCESS
In her latest book, Ruth Saunders uses the wisdom and insights of fifty-two female entrepreneurs to encourage every woman who has dreamt of being an entrepreneur, but hasn’t yet taken the leap, to take the first steps towards realising her dreams. Ruth also encourages the Government and the corporate world to embrace the huge value that female entrepreneurs bring to our society and economy.
“This book is a MUST HAVE for any budding entrepreneurs. It’s an essential ‘how to’ guide, offering insights and endless pearls of wisdom that give you the courage to jump in and go for it.”
“There’s never been a better time for women to start their own business. Whether you simply want to work for yourself or you’re driven to build the next big thing in tech, you’ll find inspiration in these stories.”
“Packed with great case studies and examples, this book highlights the key pathways – and obstacles – to success for female entrepreneurs and helps you to navigate them.”
SYNOPSIS
Female Entrepreneurs – The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur, but hasn’t yet taken the leap, to take the first steps towards realising her dreams – as well as encouraging every woman who has not yet thought about running her own business to consider it. Additionally, it encourages governments and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to society and the economy.
Ruth Saunders reveals the secrets of the success of fifty-two female entrepreneurs. She outlines their wisdom and insights to inspire budding entrepreneurs to take the leap and offers practical advice on what to think about when setting your business up for success, as well as when considering whether to scale. She also provides top tips on how to play to women’s inherent strengths and avoid or navigate the challenges women face – as well as how to stay sane and enjoy the journey. This practical, unique guide provides the encouragement, support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions.
Ruth regularly advises start-ups on how to launch and scale up for growth.