ARTICLES

Ruth Saunders regularly contributes her expert opinion to the marketing press, contributing thought leadership articles on national and global marketing, customer and brand strategies.  Ruth also shares her experience as a successful marketer in the boardroom and her research on female entrepreneurship. Ruth publishes regular blog posts here.

Ruth Saunders in the media

Global Branding - The case for migrating to one global brand

Ruth Saunders explains how to assess whether local brands in different markets worldwide would be better merged into a single global identity.

 

Click here to download the article.

Marketing Leadership - Building marketing's impact in the boardroom

Ruth Saunders provides some valuable and practical advice on how to win the hearts, minds and confidence of the boardroom.

 

Click here to download the article. 

Female Entrepreneurship

Forbes Magazine - Quickfire Questions and Business Profile

One of the 52 female entrepreneurs interviewed for Ruth Saunders’ new book, Sarah Ali Choudhury, answers questions about her road to success and the launch of her new YouTube channel in response to Covid-19.

Read Article

Thought leadership

By continuing to use the site, you agree to the use of cookies and our Privacy Policy more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close