Build Brand Trust in a Covid World

Build Brand Trust in a Covid World

Covid is on track to be the great accelerator, creating a high level of disruption that will change the way we behave forever. So, now more than ever, it’s important for marketers to assess whether their brand is behaving in a trustworthy way today and whether they...
Changing society for the better

Changing society for the better

 John Smythe and Ruth Saunders have written ‘Female Entrepreneurs – The Secrets of Their Success’ to encourage society to recognise and embrace the huge value that female entrepreneurs bring to our economy.  Female entrepreneurship is growing at a faster rate than...
Scaling up your business successfully

Scaling up your business successfully

I co-wrote my latest book ‘Female Entrepreneurs – The Secrets of Their Success’ to encourage every woman who has set up an entrepreneurial business to decide if they have the desire and capabilities to scale up – as well as offer wisdom and insights on how to do it....
Setting your business up for success

Setting your business up for success

I wrote ‘Female Entrepreneurs – The Secrets of Their Success’ to help every woman who has dreamt of being an entrepreneur to set up a successful entrepreneurial business. Below are some nuggets of advice from the 52 female entrepreneurs featured in the book on what to...
Taking The Entrepreneurial Leap

Taking The Entrepreneurial Leap

My most recent book, ‘Female Entrepreneurs – The Secrets of Their Success’ was written to encourage every woman who has dreamt of being an entrepreneur but hasn’t yet taken the leap to take the first steps towards realising their dreams – as well as every woman who...
Choosing ‘where’ to market

Choosing ‘where’ to market

Why choose ‘where’ to market When it comes to ‘where’ to market a brand, it’s important to sell through sales channels that make the brand both visible and accessible to people in a way that is easy to engage with and purchase. Otherwise, it’s likely to...