ARTICLES
Ruth Saunders regularly contributes her expert opinion to the marketing press, contributing thought leadership articles on national and global marketing, customer and brand strategies. Ruth also shares her experience as a successful marketer in the boardroom and her research on female entrepreneurship. Ruth publishes regular blog posts here.
Ruth Saunders in the media
Global Branding - The case for migrating to one global brand
Ruth Saunders explains how to assess whether local brands in different markets worldwide would be better merged into a single global identity.
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Marketing Leadership - Building boardroom credibility
Marketing Leadership - Building marketing's impact in the boardroom
Ruth Saunders provides some valuable and practical advice on how to win the hearts, minds and confidence of the boardroom.
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Female Entrepreneurship
Startups Magazine: Female Entrepreneurs - The Secrets of their Success
Forbes Magazine - Quickfire Questions and Business Profile
One of the 52 female entrepreneurs interviewed for Ruth Saunders’ new book, Sarah Ali Choudhury, answers questions about her road to success and the launch of her new YouTube channel in response to Covid-19.
Thought leadership
Building a compelling business case
It’s tougher than ever before for companies to grow. In this article, Ruth Saunders describes how to build a compelling business and marketing investment case that the Board can buy into.
Building profitable marketing strategies
Optimising the marketing team’s performance
Repositioning brands for growth
Brands are living, breathing dynamic entities, yet are often defined by a single-minded and static brand essence. In this article, Ruth Saunders shows how to define and manage a brand in a more dynamic way.
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Tracking performance to minimise risk