by Ruth Saunders | Oct 21, 2022 | Blog, Leadership, Market Research, Marketing Strategy
When I worked in consumer goods companies, any major brand decisions were supported by robust quantitative research that proved the case for change. But in some situations, quantitative research is not feasible or optimal. For example, whenthe customer base is small...
by Ruth Saunders | Dec 3, 2020 | Blog, Marketing Strategy
Covid is on track to be the great accelerator, creating a high level of disruption that will change the way we behave forever. So, now more than ever, it’s important for marketers to assess whether their brand is behaving in a trustworthy way today and whether they...
by Ruth Saunders | Oct 1, 2020 | Blog, Female Entrepreneurs
Many of the 52 female entrepreneurs I interviewed for my latest book, ‘Female Entrepreneurs – The Secrets of Their Success,’ talked about leveraging the natural advantages that women have when building a business. These included: Ability to multi-task Whether true...
by Ruth Saunders | Sep 18, 2020 | Blog, Female Entrepreneurs
John Smythe and Ruth Saunders have written ‘Female Entrepreneurs – The Secrets of Their Success’ to encourage society to recognise and embrace the huge value that female entrepreneurs bring to our economy. Female entrepreneurship is growing at a faster rate than...
by Ruth Saunders | Sep 8, 2020 | Blog, Female Entrepreneurs
I wrote ‘Female Entrepreneurs – The Secrets of Their Success’ with co-author John Smythe, to encourage the Government, the corporate world, particularly investors, and society as a whole to recognise and embrace the huge value that female entrepreneurs bring. Below...
by Ruth Saunders | Jul 28, 2020 | Blog, Female Entrepreneurs
Ruth Saunders co-wrote the book ‘Female Entrepreneurs – The Secrets of Their Success’ to help every woman who has set up their own entrepreneurial business to enjoy the journey. The 52 female entrepreneurs had a number of reflections on how to stay sane along the...
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